Tasmanian Cider Trail a model for other regions

“Working with the Tasmanian State Government, Cider Tasmania has developed the Tasmanian Cider Trail. “What that means is we’ve got 12 different cider producers represented on a website, which gives people information about the different cider producers, information about what cider is and maps on how to get to the different cellar doors.” He says its important cider makers work together to grow the market.

Kevin Dodds, temperate fruits officer with the NSW Department of Primary Industries, agrees a state-based cider body has its benefits. He says a cider trail would work well in the Riverina Highlands, where boutique ciders are building a name. “Locally for this region we’ve got Canberra just over the hill, we’ve got Wagga and Albury not too far away, so there’s a reasonable population on our doorstep. “If we can attract a relatively small percentage of that population to our doorstep, to visit the region, its got positives for all stakeholders.”

ABC Riverina’s Larissa Smith interviews Sam Read and Kevin Dodds.

SOURCE: ABC Rural – http://mobile.abc.net.au/news/2014-06-12/cider-tourism-1206/5518134
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